As a channel to reach prospects and customers, email continues to thrive, even as other messaging platforms emerge.
Agency professionals and in-house marketers are allocating more budget each year to email marketing because it delivers a solid ROI. Approximately 44 percent of targeted email recipients have made at least one purchase over the past year that was directly influenced by a promotional marketing email according to a 2016 eMarketer report.
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
Email has a median ROI of 122%—more than four times higher than other marketing formats. - DMA 2016
Increases in ROI have been linked to the growing size of the email user base and market penetration. An eMarketer September 2016 report estimates that there will be 240.1 million email users in the US in 2016, accounting for nearly 89.8% of internet users and 74.1% of the population.
Group C utilizes an owned database of 135+ million opt-in email addresses with matching postal files to help clients increase website traffic, promote events, sales and increase brand awareness. Click here to view our pricing guide.