Behavioral OTT/CTV Targeting
According to a recent article in Forbes, total Internet hits have surged by 50-70% as millions of consumers go online for entertainment and more while they’re under lockdown. This presents another valuable opportunity for advertisers as they can tap into online behavioral data to make sure they are effectively hitting the right consumers with OTT/CTV ads during these pressing times. Advertisers can add another layer of precision to OTT/CTV advertising by targeting users based on keywords, context, and other online behaviors.
Suppose a grocery store chain wants to reach consumers who are homebound during COVID-19. If a consumer in a household searches for “store hours” or “what’s in stock” for that grocery store on their mobile device, Group C can match that device to any other OTT/CTV devices within the household based on the online behavior and serve them OTT/CTV ads while they are streaming content. Relevant ads can then be served across all OTT/CTV devices at that home.
Demographic OTT/CTV Targeting
Advertisers can also take advantage of numerous combinations of demographic variables to find and target over 126 million households based on over 500 categories of household demographic, political, and economic variables.