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Group C Digital Marketing + Consulting in Des Moines, Iowa
Group C Digital Marketing + Consulting in Des Moines, Iowa
Group C Digital Marketing + Consulting in Des Moines, Iowa
  • Digital Marketing
  • Solutions 
    • Digital Media Services
    • Attribution
    • Targeted Email Marketing
    • OTT & Connected TV
    • Media Training
  • Blog
  • Careers
  • …  
    • Digital Marketing
    • Solutions 
      • Digital Media Services
      • Attribution
      • Targeted Email Marketing
      • OTT & Connected TV
      • Media Training
    • Blog
    • Careers
    REQUEST A PROPOSAL
    Group C Digital Marketing + Consulting in Des Moines, Iowa
    Group C Digital Marketing + Consulting in Des Moines, Iowa
    Group C Digital Marketing + Consulting in Des Moines, Iowa
    • Digital Marketing
    • Solutions 
      • Digital Media Services
      • Attribution
      • Targeted Email Marketing
      • OTT & Connected TV
      • Media Training
    • Blog
    • Careers
    • …  
      • Digital Marketing
      • Solutions 
        • Digital Media Services
        • Attribution
        • Targeted Email Marketing
        • OTT & Connected TV
        • Media Training
      • Blog
      • Careers
      REQUEST A PROPOSAL
      Group C Digital Marketing + Consulting in Des Moines, Iowa
      • Online + Offline Attribution

        Better understand return on ad spend

      • Track Foot Traffic or Online Conversions

        Attribute online and offline conversions to OTT/CTV, display or video campaigns. Group C will optimize to and report on either a browser-based conversion event or a physical store visit.

        How does it work?

        Group C's cross-device graph associates all of a user’s devices with one address, thereby linking their smartphone, tablet, desktop, and OTT/CTV device. The system identifies web-connected devices within each property based on numerous data signals, including actual GPS coordinates from apps on the devices, IP addresses, and more. When a user is served an ad, Group C then tracks conversions from any of the user’s devices, including OTT/CTV.

        Online Conversions

        Track online actions such as webpage visits, form-fills, purchases, and more from users who were served OTT/CTV ads. Optimize and report on Cost Per Action to drive performance and gauge ROI.

        Offline Conversions

        A conversion occurs when a user who has been served an ad then visits the physical location of a Conversion Zone. Group C's foot traffic reporting tracks incremental lift of physical foot traffic from targeted locations.

      • Unified Reporting

        All your metrics in one place

        Our customizable reporting dashboards offer a variety of analytics tools to monitor, quantify, and visualize a vast array of performance data across every aspect of your campaign, including:

         

        ‣Performance by Channel, Tactic, and Platform

        ‣Conversions & CPA by Platform, Media Type, and Creative

        ‣Web Traffic and Social Trends by Platform

         

        Use these insights from each tactic to customize the next and drive more conversions with less interference and data loss.

        Today's customers have their own way of discovering and trusting your brand. From organic searches and social referrals, to ad clicks and broadcast advertising, there are hundreds of touchpoints that illuminate the path from prospect to customer. Our multi-touch attribution solution gives you full transparency into the path of conversion for each and every customer.

         

        Identify which marketing programs are most often leading to conversions in real time, optimize acquisition strategies, and maximize return on ad spend.

      • Let's Chat

        Don't be afraid to reach out for a quote. You + us = awesome.

        Des Moines, IA
        515-782-4282
        515-782-4282
        craig@consultgroupc.com
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