What We’re Looking For:

Group C is a solution-driven, full-service digital marketing + consulting firm in Des Moines, Iowa. We collaborate with the biggest names in digital to create a handcrafted digital marketing strategy for brands and agencies. Our team is looking for a Digital Marketing Specialist who can join the team and make an immediate impact. This role will be instrumental in managing and optimizing our Google Ads (Paid Search) campaigns, analyzing performance data in Google Analytics (GA4), and creating insightful recomedations based on campaign results. Additionally, this role will support cross-channel measurement allowing us to fully understand and enhance our digital marketing performance.

Candidates for this position must possess a background in advertising and/or marketing, a passion for technology

and comfortability with data and numbers. The ideal candidate has experience with digital ad buying platforms

and/or advertising metrics and has experience with Google Ads and Google Analytics (GA4).

Position Schedule: Full-time, Monday- Friday

Position Type: On-Site; Candidate must be located in Des Moines, IA metro and have the ability to work on-site 5 days per week during normal business hours.. Candidates must also be able to meet local clients as needed.

Responsibilities:

Manage and optimize Google Ads campaigns to meet key performance indicators (KPIs) and achieve desired outcomes.
Conduct in-depth analysis using Google Analytics 4 (GA4) to track and interpret user behavior, campaign performance, and conversion data.
Oversee all google tag manager tracking implementation across campaigns.
Build and maintain customized dashboards and reports in Salesforce Marketing Intelligence Cloud (Datorama) to provide actionable insights.
Maintain all data streams in Datorama and ensure data is cleaned up monthly and data row limits are not exceeded.
Provide thought leadership in the areas of marketing attribution and analysis.
Collaborate with cross-functional teams to integrate findings and align strategies across digital marketing channels.
Present findings and recommendations in client meetings as often as needed.
Stay up-to-date with digital marketing trends, platform updates, and best practices, with a focus on paid search and multi-channel attribution.

Qualifications:

4+ years of experience in a digital marketing or analytics role, with a focus on paid search and campaign analysis.
Bachelor’s degree in Marketing, Data Analytics, or a related field.
Proficiency in Google Ads campaign management, Google Analytics 4 and Google Tag Manager.
Strong analytical skills, with the ability to interpret data and provide actionable insights.
High level of curiosity and interest in digital marketing attribution and performance analysis.

Strong communication skills and the ability to present complex data insights to stakeholders.

Benefits and Perks:

Medical and dental insurance covered 100% by Group C Digital
Voluntary vision, disability, and ancillary insurance for employees and dependents
Employee Assistance program for all employees and those in their household
Competitive compensation
Generous PTO plan, 4 personal days per year, bereavement, parental leave and 10 paid holidays!

Share Your Interest

Email your resume and pertinent information to craig@consultgroupc.com. You will be asked to complete an

Employment Application if you are selected to come in for an interview. Position will remain open until filled.

This job posting reflects the general duties of the job but is not a detailed description of all duties which may be

inherent to the position.

Bill Frame

Cynthia Lawson

Elaine Isaac